Very Important Update!

Now that our final EVER group intake has closed, your final opportunity EVER to join this high-touch program on a reduced six-month container (and correspondingly, a reduced six month investment compared to our usual 12-month container) is June 15, 2023. We will not be accepting new enrolments to Launchpad after this date, and your container will run from June 15 - December 15. Of course, if you enrol PRIOR to June 15, you will receive BONUS time in the program (up to one month, depending on when you enrol!).

This program has been responsible for HUGE transformations, countless client results (scroll down for some of them!) and has become the industry-leading program for current and aspiring course creators.

Given the high-touch nature of the program, we will be unable to offer this program at the current investment in the future and so this is truly your LAST opportunity to join and a) create and launch your course (if you are an aspiring course creator); or b) launch/scale your course the "Launchpad" way.

If joining Launchpad has been on your vision board, NOW is the very best - and final - time for you to join!

For those that were previously unable to join due to the 12-month investment, this is a fantastic opportunity to join us at a 6-month rate, paid monthly. We are also gifting bonus time for those that join now; so the earlier you apply, the more "bonus time" you will be gifted in the program.

We hosted a live private training in May for our final GROUP intake which walked you through our entire Launchpad methodology in detail. If you are curious to know the investment and our process or join us in this very final intake (note - there is no obligation to do so when you apply), apply NOW to get the full recording of the private training (which is EPIC value even if you choose NOT to join us).

Will you be joining us?

x Stevie and Team Launchpad

Our Final Ever 12 Month SIX MONTH Group Coaching Experience for Current and Aspiring Course Creators to Launch and Scale Your Flagship Online Course.

ESPECIALLY FOR DIGITAL COURSE CREATORS

sign me up!

Now Enrolling for our Final EVER Launchpad Intake!

Special Six Month Container and Pricing + Epic "Closing" Bonuses.

Are you an aspiring, current or advanced course creator ready to stop swapping time for money, leverage your expertise and scale your current or yet-to-be-created digital course so you can finally build a business and life you don't need an escape from?

Perfect. You're in the right place, then.

You weren’t put on this earth to work crazy hours or do work you don’t love.

Your business is a "success" (... or at least that’s how it looks from the outside).

A fully booked roster of clients.

A reputation for doing good work. Perhaps even a team.

But can't you shake the nagging feeling that something doesn't feel quite right.

Or MAYBE, you're a course creator, and although you've put in the hard yards, your results just aren't where you want them to be.

You've made sales, which is great - but you're starting to wonder if it was all a big fluke and how to make this thing a profitable, sustainable business for the long run.

You KNOW you're missing SOMETHING, but trying to figure it out on your own is driving you mad!

Does this sound familiar?

BOTTOM LINE? YOU STARTED YOUR BUSINESS FOR MORE TIME, FREEDOM AND HAPPINESS.

But somewhere along the line, things haven't quite panned out that way (yet!)

Here’s the good news...

You're capable AF and have infinite potential, but you're stuck on the client hamster wheel, feel like you've got ten bosses (instead of the one you left your corporate job for!) and you constantly feel like you're one client project away from burn out;

You're at max capacity, but your bank account STILL isn’t reflecting the value you know you provide and the income you desire and deserve to be making;

You've spent too long watching from the sidelines as the online course entrepreneurs you admire crush it online, and you're SO ready to unlock your potential and join them.

You, now:

THE ASPIRING COURSE CREATOR

THE CONFUSED COURSE CReATOR

You've already created an online course, but you're feeling lost and you're lacking the support you need to make it the success you KNOW it (and you!) deserves to be;

Your income is sporadic, your conversion rates are inconsistent and frankly? You're tired of trying to figure out what you're missing all by yourself. You've done the self study courses, you know enough to be dangerous (but not enough to figure this whole thing out) and you're ready to stop winging it;

You're stuck in the 'messy middle' and you need a strategic, structured approach to hit your goals (a *consistent* $100k a year in course sales, anyone?)

Where your income isn’t capped by the number of hours in your day or the size of your team.

And where you can scale the expertise and skills you already have into the type of successful, consistently profitable digital course that creates ripple effects of impact for not only you, but also your students and their lives too (all from the comfort of your lounge room).

You KNOW that you deserve a business where success DOESN'T mean more work, more hours and less time spent with the ones you love forever.

You're not afraid of hard work to get there, and you KNOW you're smart and resourceful.

But truthfully? You'd prefer to work hard ONCE.. and then work in a leveraged way (focusing on filling your course funnel with leads) rather than a consistently 'full to the brim calendar' for the rest of your days; or even worse, months and years tearing your hair out trying to figure this whole digital course world out yourself.

You're ready to choose your hard.

Is creating a digital course, finding product/market fit and then scaling it to its first $100k hard?

YES, especially in the beginning!

It's hard work UP FRONT. You need to create and set up your curriculum, your selling system and your lead generation strategy.. and you're likely learning the tech, marketing and back end of a digital course business from scratch.

In time though, the hard work is done, and your focus is lead generation with the delivery and sales side mostly on autopilot. Choosing your hard means doing the work up front to reap the benefits later, rather than staying stuck in a dollars-for-hours model for the rest of your working life.

THAT is the magic of a digital course/program business. ✨

"I GET IT, AND I'M COMMITTED!
BUUUUT I HAVE SO MANY QUESTIONS!"

How do I know if anyone is going to buy it? Do I need an audience, leads and if so.. how many?!

How do I create
an irresistible offer that has people lining up to take their money?

How do I know what to fix first when things aren't working?

Can't someone just hand me the damn BLUEPRINT and show me the damn way?!

and in three years, I quit my corporate job, built an audience of tens of thousands online and created a wildly successful business selling digital courses.

These days, my driving force is to change lives by allowing others to harness the tremendous opportunities given to us in this digital age to share their knowledge, do what they truly love, and pull more time, freedom and happiness from their lives and businesses with a flagship online course or program.

Hey,
I’m Stevie,

Here’s one thing I know for sure:

Is WIFI, a little strategy and someone to show you the way.

Never, in the history of the world, has there been a better time to leverage your expertise to build a scalable business that doesn’t require you to swap your time for money, or hit an income ceiling.

All you need?

That’s where I come in 👋

Last EVER Enrolment for Launchpad; Six Month Container and Pricing.

A 12 Month FINAL Six Month Container for Our Industry Leading Group Coaching Program for aspiring and advanced course creators who are ready to scale a leveraged online business (or primary revenue stream) focused around a flagship digital course or program.

A results-driven flagship digital course or program that is priced and positioned for profit, and an irresistible sales offer that makes your course a no brainer "yes".

A foundation round to validate your offer, avoid wasted time and a failed course launch and get paid to create your course in advance!

IRRESISTIBLE OFFER FRAMEWORK

An audience growth funnel for building your audience and attracting leads, customised to where you are at.

A strategic traffic and visibility plan to generate a steady, consistent stream of new leads into your course business.

A streamlined live launch system that can be deployed over and over to maximise profit.

A choose your own adventure approach to choosing the right selling system to scale your business following your first launch, based on your own personal lifestyle goals and preferences.

The Launchpad Framework is the only program that focuses equally on the three things required to create long term, sustainable online course/program success:

IRRESISTIBLE OFFER

A course or program that delivers a valuable transformation, all packaged up into an irresistible 'take my money' offer (if you already have your course, we will review your offer)

AUDIENCE GROWTH

The ‘here’s exactly how you do it’ roadmap for building the irresistible personal brand and audience you need to market and sell to, customised to the stage you’re at.

here's what it looks like —

SALES SYSTEM

A custom-to-you, 'choose your own adventure' sales ecosystem that can include any combination of live launching and/or an automated evergreen sales funnel. The key? A simple, streamlined selling system that converts.

LEAD ATTRACTION SYSTEM

SELLING SYSTEM

Key to your online course success? An irresistible personal brand that sets you apart from everyone else in your industry, positions you as the go-to in your space and grows an audience of people that fuels the growth of your business.

A valuable course that delivers real results and gets raving testimonials + an irresistible sales offer that has your ideal students lining up to give you their money = a match made in heaven. We’ll give you the recipe for building it.

Courses don’t sell themselves. You’ll follow my step-by-step Live Launch process to take your audience from cold to sold in a little as four days and execute a killer launch that feels simple and stress free #yougotthis.

The Launchpad Framework is the only program that focuses equally on the three things required to create long term, sustainable online course/program success:

IRRESISTIBLE COURSE

A mouth-watering offer that you KNOW sells.

Audience Growth

The ‘here’s exactly how you do it’ roadmap for building the irresistible personal brand and audience you need to market and sell to, customised to the stage you’re at.

here's what it looks like —

A results-driven flagship digital course or program that is priced and positioned for profit, and an irresistible sales offer that makes your course a no brainer "yes".

A foundation round to validate your offer, avoid wasted time and a failed launch and get paid to create your course or program in advance!

SALES
SYSTEM

A hybrid selling system that grows your offer sustainably and without stress by combining an automated evergreen sales funnel with live launches for "no stress" cash injections.

LEAD ATTRACTION SYSTEM

IRRESISTIBLE OFFER FRAMEWORK

SELLING SYSTEM

Wherever you’re at in your online course journey, Launchpad is right for you.

We meet you where you’re at, and help you build and scale with a roadmap customised for your stage.

You're a success in your 1:1, coaching or service business but it’s not leveraged, and you’re ready to create a scalable business or revenue stream online.

Or, you're early in a coaching or service based business with a defined niche and you KNOW that impacting people at scale is the path you want to take.

You don't have a course or a huge audience yet, (you've been focused on client work!) but you're ready to fast track your way there.

1

You've already created your course, but that felt like a walk in the park compared to figuring out the next steps.

You're feeling lost, stuck and frustrated and need expert support to get you to the level you know it (and you!) deserves to be at.

You're ready to level up and make this thing a success with a strategic, holistic strategy for scaling a flagship course business.

2

you're already
"SUCCESSFUl" BUT...

3

YOU DON'T HAVE
A COURSE

YOU HAVE
A COURSE

There's something missing. Either, you have a following, an established personal brand and/or a sizeable email list, and you’re ready to monetise it.

Or maybe, you're already a successful course creator but you're struggling with the next step - whether it's going evergreen, or scaling your lead generation with paid advertising, or building a long term, sustainable business around it.

Case Studies

You, before launchpad...

stuck

Unsure how to unlock your potential and build the scalable, leveraged income you desire and deserve to be making.

Overwhelmed

Spending late nights Googling things and feeling like you’re drinking water from a firehose every time you do.

Frustrated

Duct taping random course, launch and audience growth strategies together and wondering why just they aren’t working.

Stalled

Dreaming of a leveraged online digital course or program business but feeling stuck in inaction and never finding quite the right time to get started.

Unsupported

Desperately wanting to up level your thinking, stop playing small and do it all with a cheer squad of like-minded business owners behind you... so where the heck are they?

Unknown

Possessing skills and expertise, but not being recognised for it or being known as the go to in your industry... yet.

Your life, after launchpad...

Will it come easy? No. You’ll still need to do the work, and we won't sugarcoat that. (Passive income DOES NOT EXIST. Leveraged income does).

But will it be worth it? YES!

Time Freedom...

to do what you want, when you want, without feeling at the mercy of the next client deadline or wondering what to do next.

Location Freedom...

to jump on a plane and work from wherever you want, or to spend your days at home in your PJs all while impacting people at scale... the choice is yours!

Lifestyle Freedom...

to live the type of life you started your business for in the first place - doing work you love, making your own unique ding in the universe by impacting people at scale, and putting yourself first.

financial Freedom...

by getting crystal clear clarity on the math and numbers you need to hit your big goals, plus a step-by-step, here’s exactly how you do it roadmap to get you there. No longer constrained by the hours in your day, the only limit to your income potential is YOU.

We are so excited to see whether you are a good fit to work with us inside of Launchpad.

The Launchpad Selection Process:

1 — Application

Fill out the application below. There’s no obligation to join the program and you have nothing to lose.. so, do it right now! There’s only two main questions so answer them thoughtfully to give yourself the best chance of moving forward.

2 — Assessment

We’ll assess your application based on the answers to the questions you provide and let you know if you’re a good fit for Launchpad. We only accept people we know we can help and that will thrive inside of the program!

3 — Acceptance

If you're accepted, we’ll send you an exclusive invitation to attend a private training where we’ll share the exact, step-by-step Launchpad framework that we use inside the program! This is our IP and we only share it with accepted applicants because it's hugely valuable. You’ll get this 100% for free along with all of the details of the program and how it works.

YOU HAVE NOTHING TO LOSE BY APPLYING AND IF YOU ARE ACCEPTED, YOU WILL GET AN INVITATION TO THE FREE, ADVANCED LIVE TRAINING WHETHER YOU CHOOSE TO JOIN US IN LAUNCHPAD OR NOT (IF YOU'RE EVEN A LITTLE CURIOUS, WE ENCOURAGE YOU TO APPLY).

APPLY NOW:

TESTIMONIALS

FROM LAUNCHPAD CLIENTS

ALYCE | BOSSY. COPY COLLEGE

Sold Out Her Beta Round in Less Than 24 Hours - Without Webinars, Launching Or Funnels (and now at well over $70k in digital course sales!)

CHRISTIE | BEAT THE ENDO BELLY

From $0 to $35k in Course Sales in Less Than Six Months (and now at over $100k in digital course sales).

LEANNE | THE BOOKED OUT FACILITATOR

Has helped 50+ Facilitators Get Booked Out with Her Flagship Online Course

"Working with Stevie consisted of learning the in and outs of Facebook advertising by actually creating them together. I found this much more helpful than reading a guide on google. She showed me how to create ads that would be most appropriate for my business and the type of audience I wanted to reach.

She also helped me come up with a social media strategy to help set me apart from others in my industry and to drive real business and clients for the studio through social. As a result, I now have consistent enquiries and new clients coming through the door."

Alex Richardson — duo pilates

"I started following Stevie on instagram and could not stop reading her captions! They were completely captivating and I felt like she was talking straight to me! So within a week, I had Stevie helping me out with copywriting and finding my voice to speak to our audience in an authentic way.

Fast forward 6 months and Tribe Skincare's instagram has completely exploded. We now have 16K+ well targeted followers who engage with the brand and most importantly are buying from us!"

Kayla Houlihan — Tribe Skincare

"Stevie helped us on two fronts, firstly she helped us to execute a product launch and more specifically she executed a Facebook Advertising Campaign to support this launch.

Stevie helped us to warm up an audience with one of our blog posts and from that we learnt the value of selling to a warm audience who’ve already had a few touch points with our brand.

We have no hesitation in recommending Stevie. She’s not only incredibly savvy and smart (and a good egg) but she cuts to the chase, which you would know if you’ve listened to her podcasts."

Jacqui & Helen — Two Girls and a Laptop

The Launchpad experience combines a here's-exactly-how-you-do-it roadmap for creating, launching and scaling your own flagship course with copy paste templates, personal critiques, group coaching, and a curated mastermind-style community of business owners handpicked by us.

We have custom onramps into the program, depending on your email list size, whether or not you have an existing course yet and your goals for the program. Everything is customised to YOU!

The Complete Launchpad Curriculum

AUDIENCE

CUSTOM ONRAMPS -

EVERGREEN FUNNEL

p.s. You should know... We love online courses, of course... but this isn’t one (it’s much, much more). Think of it as the online program equivalent of an all inclusive resort in the Caribbean. 🌴

Audience.

Here is a selection of the 90 day projects inside of Launchpad. There is a selection of simple and advanced strategies for every step of your Launchpad course creation journey.

Set up or optimise your audience growth system by choosing an Audience Growth Funnel to capture new leads (simple or advanced) and build a traffic and visibility plan with SMART KPIs to drive leads to your funnel.

Projects.

Turn your webinar into a simple, automated evergreen funnel so that it makes sales for you on autopilot. Fill your funnel with leads each month using the lead attraction method that best suits your stage of business.

LAUNCH STRATEGIES

Have you mastered and optimised a high converting webinar launch?

If so, you may choose to launch again utilising a different launch strategy, for example our tried and tested challenge style launch.

Scaling your audience growth with paid advertising using our Paid to Grow funnel, and offset your lead generation costs with a small cost, high value digital offer. Get our personal support to analyse your data and scale profitably!

SCALING AUDIENCE GROWTH

Depending on where you’re at when you join us, your onramp will include a mix of some or all of these phases. You can choose the roadmap that is best for you when you join.

Here are the core elements covered in the Launchpad curriculum.

DESIGN

Design.

CREATE

Design an irresistible flagship course, and a sales offer that has people lining up for you to take their money (they're two very different things).

VALIDATE

Get paid to create your digital course or program with a cohort of students already on board and ready to go.

Drip it out week by week and take on feedback as you go.

Create.

90 Day Project.

Validate.

PROJECTS

Launch.

Execute our signature launch formula to flex your launch muscles, gather invaluable data and build a funnel to sell your course. If it gets the green light? You're ready to move on to the next step!

LAUNCH

After you have completed the core steps in the Launchpad set up, you will then select strategic 90 day projects based on your own revenue and lifestyle goals. You will roll these out with our templates, systems and guidance the whole way to build a course business you love.

Validate your course with real, paying students using our Foundation Student Fill Up Formula (even if your existing audience is small and you don't have your course created yet).

Let’s Break it Down

ESSENTIALS

👉Map out your target revenue, lifestyle and impact goals and reverse engineer them with math to achieve your goal.

👉 Equip yourself with the tools to overcome the mindset and other blocks that will come up as you execute the Launchpad process.

👉Develop your unique "game plan" and map out your first 90 days in the program with a custom project plan with our help!

Click the arrow to scroll through the Modules!

Let’s Break it Down

AUDIENCE SYSTEM

👉Create a simple or advanced (depending on where you are starting) audience growth funnel automate your lead generation.

👉Create a strategic, systemised traffic and visibility plan that reverse engineers your revenue goals and used a data based approach to choose strategies (build, borrow and buy) that will reach them.

👉Decide on the short term and long term audience accelerator strategy you will use to attract leads (which means no slow growth strategies or expensive Facebook ads when you are just starting out).

Let’s Break it Down

DESIGN AND VALIDATE

👉Design an irresistible offer and develop your messaging in a way that makes your dreamies wonder… “Are they inside my head right now? Take my money!”

👉Package your knowledge and expertise into a 'unique to you' framework that delivers real results without your time.

👉 Nail down your course pricing, deliverables, structure, community, bonuses rooted in psychology and more.

👉 Map out a curriculum your students will rave about.

👉 Get paid to create your course with our Foundation Student Fill Up Formula Process.

Let’s Break it Down

CREATE

👉 Use the foundation student fill up formula to find your first paying students and get paid to create your course, adjusting with their feedback and collecting testimonials as you go.

👉 Develop an easy to follow, OCD-level organised production schedule for creating your course.

👉Create curriculum and supplemental materials that 'feel' easy to create and that your students love, and follow our simple filming, recording and editing workflows to create course videos with zero overwhelm.

👉 Set up your course portal, including your 'school' and course.

Let’s Break it Down

WEBINAR LAUNCH

👉Validate your funnel and do a no pressure launch with our Webinar Launch process.

👉Develop a "no brainer yes" webinar presentation with our plug-n-play webinar templates.

👉 Create and test your key funnel assets live, with plug 'n' play email templates, promotional plans, funnel pages and more.

👉 Debrief, tweak and adjust your messaging and assets based on real feedback and results.

Let’s Break it Down

90 DAY PRojECtS

👉Use our 90 Day Project Strategy to 'choose your own adventure' and build a course business that suits your own revenue and lifestyle goals. Example projects include:

👉 Build your automated evergreen webinar sales funnel: Measure and optimise your evergreen funnel using our data tracking spreadsheets to increase sales over time.

👉Challenge Style Launch: Create a killer livestream strategy to warm up your audience by strategically creating content that overcomes objections and has them lining up for your course on opening day.

👉Optimisation: Amplify your profit and conversions with our optimisation strategies.

👉Advanced Audience Growth: Scale your audience growth with paid ads using our Paid to Grow Audience Ampification System.

Bi-Weekly Group Coaching Calls with Stevie

Get expert support from Stevie and our team of coaches. This is a direct line to tap into the experience and expertise of industry experts to talk through strategy, challenges and get honest, over the shoulder feedback to support you.

Personal Critique on Your Work

Let us cast a critical eye over every piece of work you submit and give it the 'extra' it needs to REALLY stand out. Personal feedback on everything you do equals unshakable confidence that everything you create is the best it could possibly be.

A Library of Done For You Resources and Templates

Get full access to every template, tool and copy paste resource we use in our own business. Save bucket loads of time and countless hours staring at a blinking cursor on a blank page. Includes copy templates, funnel maps, sales pages, emails, challenge assets, project templates, webinar templates, launch strategies... EVERYTHING.

A Curated Community of Fellow Online Business Builders

There comes a time when asking for advice in free Facebook groups and chewing the ear off your clueless non-business friends/partner/mum doesn't cut it anymore. Stop being the smartest person in the room, and start surrounding yourself with other go getters.

Expiring Bonus

This intake of Launchpad officially STARTS on June 15 and runs to Dec 15 (which is six months).

However, if you join before June 15, we will welcome you, hold your personal onboarding and you're able to start straight away! The earlier you join the more time you have in Launchpad (for free!)

DON't TAKE OUR WORD FOR IT, though

Here's what our clients say about the program structure

The templates are magical and amazing

Accountability to give you momentum

Valuable feedback on your work

Launchpad gives you the step by step

Ease of mind and a clear roadmap

We make your work better

Step by step instructions

Word of mouth is the best recommendation

THE TIME AND SANITY SAVING TEMPLATES INCLUDED IN THE LAUNCHPAD PROGRAM ARE CONSISTENTLY MENTIONED BY OUR CLIENTS AS GAME CHANGERS. HERE'S A SELECTION OF THEM!

The Templates

Pre Populated launch templates which automatically synch to your launch dates (these are magical!)

ClickUp Launch Project Management Templates

A SELECTION OF TEMPLATES IN THE PROGRAM

Steal the same templates our clients have used to collectively make hundreds of thousands in course sales.

Webinar + Challenge Outline and Slides Templates

The ultimate time and sanity saver! Swipe files for EVERY email you will ever send as a course creator.

Email Copy Launches, Evergreen + More

Swipe our done for you caption and design templates to make creating pre-launch content
a breeze.

Social Media Copy and Design Swipe Templates

If you're a course creator, you need a warm email list! Our traffic and visibility plan gives you a custom plan.

Traffic and Visibility Plan (AKA Marketing Plan)

Everything you need to brand your course, including module headers, workbook templates, style guides and more.

Course Creation
Branding Assets

Get our step-by-step offer design system, with templates for crafting your framework, curriculum outline, messaging and more.

Offer Design Home Base + Course Production Schedules

Optimise your sales funnels with our ridiculously detailed optimisation spreadsheets so you never wonder 'what next?!'

Sales Funnel Optimisation Spreadsheets

AND THAT'S JUST THE BEGINNING-
YOU'LL ALSO GET:

Customisable 90 day project plans for your course business, tailored to your revenue goals and outcomes.

Customised 90 Day
Project Plans

Facebook ad design templates;
Course production schedule,
Curriculum outline;
Offer design sheet;
Photo shoot planner;
Style guide;
Course portal design assets;
Workbook template;
Foundation Round social and email templates;
Objection handling templates;
Student onboarding SOP;
Managing Missed Payments SOP,
Student onboarding email sequences;
Evergreen webinar tech demonstrations;
Revenue planner;
Launch maps;
And more!

30 page sales page template;
Landing page copy templates;
90 day project plan template;
Course topic decider;
Lead magnet planning outline;
Lead magnet design template;
Welcome sequence email templates;
Content themes;
Content repurposing system;
Content planner;
Email funnel templates;
Collaboration planner;
Collaboration pitch templates;
Viral competition assets;
Organic connection home base;
JV webinar assets;
Facebook ad copy;
Facebook ad design templates;
Course production schedule, Curriculum outline;
Offer design sheet;
Photo shoot planner;
Style guide;
Course portal design assets;
Workbook template;
Foundation Round social and email templates;
Objection handling templates; student onboarding SOP;
Managing Missed Payments SOP,
Student onboarding email sequences;
Evergreen webinar tech demonstrations;
Revenue planner;
Launch maps;
And more!

Every time we create a new template in our business, you get it!

Launchpad is everything you need to create, launch and scale your profitable online course, build the audience you need to sell it and ultimately?

Create a leveraged business model that helps you to build a business and life you don’t need an escape from.*

We're Obsessed With Our Clients' Wins

HERE'S JUST A FEw.

17 sign ups of her $2,000 program and $40,000 in revenue (which surpassed and doubled her goals.

Hit and surpassed her $30k goal during her first webinar.

Completely 'life changing', generating over $100k during their webinar.

73 new students for her course in the education niche -- and hours of time saved with our templates.

$17,000 second launch (after $10k in course sales in her foundation round and first launch). Now, Europe bound!

This client had a goal of 30 students.. and hit 30! A $22,000 first launch.

Nothing beats the post-launch feeling of live webinar sales. This client went on to have a mid-five figure launch.

A $10k launch and a 14% conversion rate (which is our ultimate measure of success!)

Over $300,000 in sales, and a 35% conversion rate by the end of this launch.

$14,000 launch to an email list of 600.

$25k launch and a cohort of excited, happy students for her first launch.

We show you how to create an exceptional course + curriculum.

They Understand the Value of Leveraged Income

When you enter the business of digital courses, you are creating an incredible valuable ASSET; a digital revenue stream that requires up front work so that you can enjoy leveraged income later on.

2 They Adopt an Investors Mindset, Not a "Get Rich Quick" One

Anything worthwhile takes time, energy, effort, and a level of investment to acquire. The value of investing to acquire the skills, knowledge and know-how to grow your online course business is invaluable, and will reap dividends over time.

An Important Note About Results

There is NOTHING worse that joining a program or embarking on a project with misaligned expectations, and one thing we promise? Is that we will ALWAYS be honest with you.

Unfortunately, the world of online marketing has created an unrealistic perception of "passive income" with zero work when it comes to digital courses. We hate to burst your bubble, but it doesn't exist and if that's what you're looking for? Launchpad (and digital courses and programs in general) aren't for you (sorry!)

We STILL think digital courses are the best thing since sliced bread.. or the advent of the Internet, at least ;) They allow you to build a chill, happy and leveraged business model when you invest the time, energy and effort into it up front and you approach it with aligned expectations. Here's what the best course creators (and those who join us in Launchpad!) know to be true:

Long story short? You reap what you sow and especially when you are starting out, you need to invest time, capital and/or energy to grow a successful digital course. This isn't a 'get rich quick' program; instead, we want to work with people who are committed to the process of building digital real estate that provides them with increasing dividends in the form of leveraged income over time.

If that's you (and you value our honesty), we can't WAIT to see your application!

1 They Have Aligned Expectations

Expecting to do something for the first time, nail it, make hundreds of thousands of dollars and retire to a tropical island isn't realistic. Courses are appreciating assets; misaligned expectations to the contrary are a recipe for disappointment.

4 They Commit to the Process of Creating a Long Term Asset

The best course creators learn, iterate and grow using data and strategy. They don't try once and give up; instead; they build their assets, commit to launching and learning, iterate based on data (and not emotion).. and they reap the rewards as a result.

3 Am I a good fit for this program?

LAUNCHPAD is reserved for people who:

Have a skill or expertise in a defined niche and want to shift to an online course model or revenue stream, OR who already have an online course but don’t know how to scale it up.

Have an existing email list or audience - at least 250 to 500 on your email list or a social platform (and you are willing to do the groundwork set out in the program to grow (understanding that results will be influenced by the size of your audience - and specifically, email list, size));

Aren’t afraid of hard work, but only want to do it ONCE.. and then reap the benefits for months and years to come (passive income doesn’t exist, but LEVERAGED income sure does);

Are comfortable creating DIY landing pages, sales pages and other necessary course and launch assets (or are willing to pay to outsource these tasks to someone);

Are driven and committed, realising that nothing worth having comes easy;

Are willing to roll up their sleeves and implement what they learn (success takes WORK); and

Take personal responsibility for their own success, and don’t blame others for their results.

LAUNCHPAD isn’t a good fit for people who:

Aren’t willing and open to follow our proven frameworks and process, and already think they know it all.

Want passive income. It doesn’t exist.

Expect overnight results (you’re going to need to be committed for the long run).

Want to create a small digital product or membership. We teach flagship online courses priced between $400 and $3000 because they are the BEST way to build your personal brand and reach the revenue and lifestyle goals you have.

Aren’t willing to MAKE the time to make this a priority. If you’re approaching this as something that’s a side project or not a priority, it won’t work.

What Will My Time in launchpad Look Like?

Our Final EVER Launchpad 6 month ~~12 month~~ container, will give you all of the support you need as you create and build your scalable online course. Your path inside the program will be unique to you. Here’s an example of a roadmap to give you an idea of what your time in the program might look like, but keep in mind that it will differ depending on where you come in!

We’ll roll out the red carpet with an onboarding call with one of our expert coaches to discuss your custom roadmap. You’ll be warmly welcomed by your fellow participants in the mastermind Facebook group and you’ll join us on bi-weekly calls too.

Welcome

00 Month 1

01 Month 2

You’ll create your irresistible course outline and offer, and get to work with our Foundation Student Fill Up Formula to validate it with real sales! Using the templates and resources inside the curriculum will make your life easy as you create each piece. We want you to make back your Launchpad investment as quickly as possible, so there’s no messing around!

02 Month 3

03 Month 4

Now that you have some foundation students on board, you’ll start building out your course live as you serve your new students and adapt the curriculum to suit their needs, collecting testimonials as you go.

04 Month 5

05

We'll be focused on your first or next Launch to give you a cash injection and valuable data to validate your funnel, so that you have a high converting selling system that you can rely on for sales (and, if you wish, turn into an automated evergreen selling system to make sales year round).

Month 6

06 This timeline is a guide — can you do it faster? Some do. But having a 6 month container for support honours the time it takes to create and launch a course, with support the whole way.

It’s Live Launch time, baby! You’ll follow the step-by-step Live Launch process to take your audience from cold to sold in as little as four days using our unique launch formula. Then, it's time to debrief, review and re-group! The data doesn’t lie, so we’ll be diving deep into your stats.

You'll set up a simple audience growth funnel to capture new leads, and a traffic and visibility plan with SMART KPIs to strategically and systematically grow your audience by reverse engineering your revenue goals and coming up with a plan to generate the eyeballs you need to reach them.

You’re gearing up for your official launch with a pre launch runway to build excitement and anticipation as you continue building up your launch list. All the while, you are finalising the delivery of your online course and ensuring it creates a valuable transformation.

07

06

Choose your own adventure! With most of the hard work in setting up assets and creating our course done, it's time to scale in a way that suits your own personal preferences, with all of the support, guidance and resources you need inside the Launchpad program.

After That?

Month 6

06+

Given that this is a REDUCED 6-Month container, you might end up wanting to continue working with us to complete your launch, or implement a 90-day project like your evergreen funnel! We will have paid options for you to do that if you so wish.

IF YOU ALREADY HAVE DIGITAL COURSE, we call you a 'level up' client!

BUT, WHAT IF ALREADY HAVE A DIGITAL COURSE?
What will my time look like?

If you're already a course creator, your time in the program will be focused on optimising based on the gaps and opportunities we identify are the most pressing for you to focus on.
Here's how it works!

When you join the program, you will complete an intake form that will help us to identify the BIG gaps and opportunities in your business based on your goals - it could be your offer, lead generation, your course delivery or your selling system.

We then get to work on preparing a custom project plan for your first 90 days in the program. Once we're done, your onboarding call will be focused on walking you through your project plan, with a solid plan of attack to follow and implement!

You will get to work! As you progress, you will get your work personally critiqued by the team, and when your next milestone is complete you will jump on a milestone session to debrief and make a plan for your next 90 days.

THIS MEANS THAT YOUR PATH IN THE PROGRAM WILL BE CUSTOMISED TO YOU!

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"THIS IS COMPLETELY LIFE CHANGING FOR US"

"THE VALUE FROM LAUNCHPAD PAID FOR ITSELF TEN TIMES OVER"

PLUS, check out lexie's honest account of her first 12 months in launchpad (we love honest stories of the ups and downs! 👉

"they were double what I'd done in the previous launches that I'd had"

"no way that we would have bought in the half million dollars in revenue"

FROM PAST AND PRESENT CLIENTS

Testimonials

"they were double what I'd done in the previous launches that I'd had"

Alex Richardson — duo pilates

Kayla Houlihan — Tribe Skincare

Jacqui & Helen — Two Girls and a Laptop

"This sounds so good buttttttt…"

"I Don’t Have the Time!"

You have six months in the program to get your course up and running and we will be holding you accountable the whole way!

Personal story: I built my online business from the ground up firstly with a full time corporate job and then with a new baby. Were they ideal circumstances? Not QUITE ;) Would I be where I am now if I DIDN’T just dive in even with a million reasons why it wasn’t the perfect time? Hell to the no.

If you really want this you’ll MAKE the time. Success comes to those who prioritise what they want. That said? You will need to dedicate AT LEAST five hours a week to this. The work doesn't do itself.

"I Don’t Believe In Myself and I’m Wondering… Can I REALLY Do This?"

Launchpad is designed SPECIFICALLY for people like you, who don’t have the answers NOW but who DO have unlocked potential and a burning desire inside of them.

One thing I know for sure? You CAN do this. I did, and I’m no different to you.

The only thing holding you back from the business and life you want is you. Time to get off the sidelines and jump into the arena, friend. You miss 100% of the shots you don’t take.

"I DON'T HAVE A LARGE AUDIENCE (YET)!"

Launchpad is different to other course programs because it focuses heavily on strategies for audience growth, which is crucial to selling your online course no matter what stage you're currently at. Whether you're starting on the smaller side or you already have a list but you want to generate large volumes of traffic fast to scale up, we have a strategy for you.

With a selection of build, borrow and buy strategies, we can recommend the exact lead generation and personal brand building mix for you and your unique stage of online business. You will build a profitable, sustainable course business and audience at the same time.

"I'M LOOKING FOR PASSIVE INCOME"

Don't apply. This takes work - firstly to build your marketing assets and the course itself, and then to grow your audience on an ongoing basis. Like anything you do for the first time it will feel 'hard'. We're here to support you. The most successful clients in our program are committed, realise nothing worth having comes easy and don't let fear (usually masked in procrastination and/or perfectionism get in their way (we help with that bit).

"I'm NOT TECHY"

That's like saying that you have a business and you're not good at math. Online business and tech are intrinsically connected, and if you wanna be successful? You've either gotta be okay with learning it, or comfortable with paying someone to outsource it.

"WILL THIS REALLY TAKE ME SIX MONTHS?"

Launchpad is intentionally designed to give you plenty of white space. If you are starting from scratch, we recommend that you validate your course in our Foundation Round in your first 12 weeks, and launch in the next 12 weeks.

That then gives you another six months of support in the program to continue to grow your course and optimise based on data.

One launch doesn't make you a course creator; we want to make sure that you feel supported to build out your entire course business and scale it. Giving you MORE time allows you space to scale, grow.. and for when life gets in the way.

"I Have Some Questions!"

I'd love to chat to you personally!

Send me a DM over on Instagram and ask me any questions you may have. I want you to be comfortable and nerv-cited (happy nervous and excited!) about your decision to jump in! DM me here: @the.course.cartel on Instagram.

Here's how our clients explain it + some of their FR results

A full foundation round with a waitlist of buyers for her next launch - even with a teeny tiny social media following and email list.

Paid $10k to create her online course in her first 30 days in the program!

PAID $10K to CREATE HER COURSE

ALYCE GREER | BOSSY. COPY COLLEGE

Foundation Round Sold out in 24 hours and a huge $20,345 in revenue!

A $10,000 Foundation Round and a waitlist of hungry buyers ready for launch time!

A sold out Foundation Round.. all achieved with a toddler and a small baby (no easy feat!)

I Already Have a Course, Is This Right For Me?

It’s perfect for you.

The saddest story in the world is the one where the most epic course ever sat on the shelf forever more because its creator didn’t know how to launch and sell it.

Having a course is great - you’ve done the hard yards, and now the (sales) fun begins! This program will show you how to get that baby out into the world and into the hands of the people who need it, or if your course is already successful and you're ready to scale/evergreen it, we'll help you do that too!

I Don’t Have a Course,
Is This Right For Me?

It’s perfect for you.

We’ll show you how to create both a killer course and an irresistible offer (they’re very different things).

We’ll also show you the order to do things in, so that you don’t waste precious time or resources doing things the wrong way around!

Then, we’ll launch and scale it the right way from the very start!

They don’t possess ‘special’ skills or advantages. The only differentiator? Mindset, determination and the courage to start.

Want to take your business and life to the next level?

Very Important Update!

Our Final Ever 12 Month SIX MONTH Group Coaching Experience for Current and Aspiring Course Creators to Launch and Scale Your Flagship Online Course.

ESPECIALLY FOR DIGITAL COURSE CREATORS

sign me up!

Now Enrolling for our Final EVER Launchpad Intake!

You weren’t put on this earth to work crazy hours or do work you don’t love.

Does this sound familiar?

BOTTOM LINE? YOU STARTED YOUR BUSINESS FOR MORE TIME, FREEDOM AND HAPPINESS.

But somewhere along the line, things haven't quite panned out that way (yet!)

Here’s the good news...

You, now:

THE ASPIRING COURSE CREATOR

THE CONFUSED COURSE CReATOR

You KNOW that you deserve a business where success DOESN'T mean more work, more hours and less time spent with the ones you love forever.

You're not afraid of hard work to get there, and you KNOW you're smart and resourceful.

"I GET IT, AND I'M COMMITTED! BUUUUT I HAVE SO MANY QUESTIONS!"

How do I know if anyone is going to buy it? Do I need an audience, leads and if so.. how many?!

How do I create an irresistible offer that has people lining up to take their money?

How do I know what to fix first when things aren't working?

Can't someone just hand me the damn BLUEPRINT and show me the damn way?!

Hey, I’m Stevie,

Here’s one thing I know for sure:

Is WIFI, a little strategy and someone to show you the way.

Never, in the history of the world, has there been a better time to leverage your expertise to build a scalable business that doesn’t require you to swap your time for money, or hit an income ceiling.All you need?

That’s where I come in 👋

The Launchpad Framework is the only program that focuses equally on the three things required to create long term, sustainable online course/program success:

IRRESISTIBLE OFFER

AUDIENCE GROWTH

here's what it looks like —

SALES SYSTEM

The Launchpad Framework is the only program that focuses equally on the three things required to create long term, sustainable online course/program success:

IRRESISTIBLE COURSE

Audience Growth

here's what it looks like —

SALES SYSTEM

Wherever you’re at in your online course journey, Launchpad is right for you.

We meet you where you’re at, and help you build and scale with a roadmap customised for your stage.

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CS

HOW NICKI AND VICCI MADE $120K IN 7 DAYS WITH THEIR ‘INDUSTRY FIRST’ COURSE

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Case Studies

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HOW SHERRIE ACHIEVED OUR HIGHEST EVER LAUNCH RESULT IN HER FIRST DIGITAL COURSE LAUNCH

#2

Case Studies

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HOW KATIE MANIFESTED $50K IN ONLINE COURSE SALES IN SIX MONTHS (WITH A SMALL AUDIENCE AND A NEWBORN!)

#3

Case Studies

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HOW CHRISTIE WENT FROM 0 TO $35K IN ONLINE COURSE SALES IN LESS THAN SIX MONTHS

#4

Case Studies

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How Lexie Beat Her Mindset Gremlins to Make $10k in Her First Online Course Launch

#5

Case Studies

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How Stephanie Made $12k in Her Very First Online Course Launch With a Tiny Email List

#6

Case Studies

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HOW LEANNE’S FIRST FLAGSHIP ONLINE COURSE HELPED 50+ FACILITATORS GET BOOKED OUT

#7

Case Studies

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HOW ALYCE SOLD OUT HER BETA COPYWRITING COURSE IN 24 HOURS – WITHOUT WEBINARS, LAUNCHING OR FUNNELS

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Case Studies

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HOW DEE GOT PAID $10,000 TO CREATE HER ONLINE COURSE (WITHOUT WEBINARS, LAUNCHING OR FUNNELS)

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HOW CAT DOUBLED HER BEST LAUNCH RESULTS WITH THIS STRATEGY

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Case Studies

"I GET IT, AND I'M COMMITTED!
BUUUUT I HAVE SO MANY QUESTIONS!"

How do I create
an irresistible offer that has people lining up to take their money?

Hey,
I’m Stevie,

Never, in the history of the world, has there been a better time to leverage your expertise to build a scalable business that doesn’t require you to swap your time for money, or hit an income ceiling.

All you need?

SALES
SYSTEM

Will it come easy? No. You’ll still need to do the work, and we won't sugarcoat that. (Passive income DOES NOT EXIST. Leveraged income does).

But will it be worth it? YES!

YOU HAVE NOTHING TO LOSE BY APPLYING AND IF YOU ARE ACCEPTED, YOU WILL GET AN INVITATION TO THE FREE, ADVANCED LIVE TRAINING WHETHER YOU CHOOSE TO JOIN US IN LAUNCHPAD OR NOT (IF YOU'RE EVEN A LITTLE CURIOUS, WE ENCOURAGE YOU TO APPLY).

APPLY NOW:

Jacqui & Helen — Two Girls and a Laptop